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Veterans in Franchising 2014

The franchise industry has committed to adding 80,000 veteran and military spouses through 2014. In honor of the men and women who have served in the U.S. military, the Veterans Transition Franchise Initiative (VetFran) was developed. This organization was designed to help veterans transition to civilian life through business ownership. Currently, over 600 franchise companies participate in the VetFran program.

Why do franchisors enjoy working with veterans?

• Superior Leadership Skills
• Ability to Follow Systems and Procedures
• Ability to Juggle Different Business Roles
• Ability to Work with a Variety of People

Why would a veteran want to own a franchise?

A franchise owner enjoys the benefits of being an entrepreneur while having support of an entire team dedicated to making sure the business is successful. The transition from military to franchisee is relatively easy, as this support is similar to what is experienced during military service.

Which franchise is the best for veterans?

One of the benefits to franchise ownership is that it allows a veteran to utilize the skills that he or she has obtained in the military. With so many franchisors participating in the program, no matter what the previous military occupation, there is a franchise option for everyone.

Are there benefits to being a franchising veteran?

The VetFran program participants provide veterans with discounts and/or incentives on their purchase. Discounts can range from 15% to 50%*. They feel it’s just a small “thank you” for your service.

Are there guidelines to receiving the franchising benefits?

The guidelines vary for each franchise, however, all require an honorable discharge.

Who are the VetFran participants?

All franchises participating in the VetFran program will have its logo (you will see the American Flag flying) displaying somewhere on their website. You can also visit the VetFran website ( for a list of participants.

If you are a veteran or military spouse, consider franchise ownership as a way to create the lifestyle you deserve and as a way to continue to serve your community. Working with a franchise consultant can help you through the process.

*based on the franchise
**References:, and

About the author

Sue Bennett

Sue has always enjoyed serving others in her various roles as a business owner and employee. Her broad business background includes experience in the financial services, insurance and real estate industries. She also authored a book, Jumpstart Your Life, 401 Ideas to a Winning Attitude, and inspired hundreds of individuals with her upbeat messages. Sue has spent her lifetime pursuing her dreams, but more importantly, she’s committed her time and knowledge to encourage others to become successful business owners.

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